Based in Hitchin, Hertfordshire, 30 minutes north of London by train, the business operates through Director and Principal Consultant Marian Morley.

Three decades of own-brand category product development and technical management experience working with many of the leading health & beauty retailers in the U.K.

The consultancy was created in 2007 to support retailers, manufacturers, small brand owners and other industry stakeholders in the Health, Beauty and Wellness sector with consultancy and interim technical & development services. Projects have varied from market mapping and gap analysis,  brand development, formulation screening, packaging and pack copy development, artwork checks, site & supplier management.

Working with companies in the UK, Europe, China and the USA.